Judith Robinson PhD, Qualitative Research Consultant
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Case Studies

What follows is a series of overviews on a select group of Judith Robinson's research projects.

Outdoor Play Category Exploration and Creative Design

  • Objectives: to explore parents' motivations for encouraging outdoor play with children 2 to 8 years of age and to elicit ideas for toys that address those motivations.

  • This 2-phase project involved initial mini-groups using photography of the participants' backyards and laddering technique to uncover implicit goals in outdoor play.

  • The second phase incorporated the uncovered goals as the basis for creativity sessions to design new approaches to outdoor toys.

  • Outcome: specific suggestions for the modification of existing toys, ideas for new toy designs and direction for untapped play themes.
More Studies:


Copyright ©2003 Judith Robinson