With 20 years of experience and academic training in qualitative marketing research, Judith brings all the essential tools to her projects. In addition to having conducted hundreds of qualitative interviews, she:
- managed a qualitative research department
- had responsibility for custom design and analysis of quantitative projects
- currently teaches seminars on the management and execution of qualitative data collection to an international audience.
Her combination of practical experience and educational rigor provides a unique understanding of consumer behavior, allowing Judith to offer both timely and cost-effective approaches to the design and execution of qualitative projects.
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