With Judith's academic training in experimental methodology and 20 years of practical experience in marketing research, she uses her expertise to translate your stated problem into relevant research issues and design appropriate project components. Her skills in creating, customizing and tailoring research combine to meet and achieve your unique research objectives.

• Applies the social science research process to your project, including the appropriate use of qualitative research.
• Employs a variety of methodologies to customize the research design to meet your objectives and to facilitate connecting with your target population.
• Understands and incorporates quantitative data, and actively seeks to obtain current secondary information on your topic.
• Creates a discussion setting and flow that encourages participants to share thoughts, feelings, and ideas openly and honestly.
• Is adept at handling your project materials (concepts, prototypes, finished products) to facilitate comprehension while avoiding biased responses.