Judith Robinson PhD, Qualitative Research Consultant
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Applications/Respondent Types

Judith Robinson has worked with a vast number of applications and respondent types, providing her the analytical and communication skills to gain insight into your research needs.
  • Expert probing and skillful questioning to reveal unarticulated perceptions.
  • Verbal and non-verbal subtleties, nuances and body language are all used to assess the context of communication.
  • Frames widely differing points of view among respondents in their own terms and listens objectively.
  • Expertise across industries and respondent types enhances the ability to discern underlying patterns and to delve below casual observation.
Applications
  • Idea Generation
  • Category Exploration
  • Competitive Evaluation
  • Concept Evaluation
  • Development/Evaluation of
    • Concepts
    • Products
    • Services
    • Positioning
    • Packaging
    • Advertising/Promotion
    • Websites
    • Survey instruments
  • Brand Imagery/Projectives
  • Name Evaluation
  • Customer Satisfaction
  • Employee Satisfaction
  • Social Issues
Respondent Types
  • Consumers
    • Children, age 4-12
    • Teens, age 13-18
    • Students
    • Seniors
  • Small Business Owners
  • Middle Managers
  • Executives
  • Librarians
  • Attorneys
  • Nurses
  • Physicians
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Copyright ©2003 Judith Robinson